Our startup SEO approach helped Serverless and Buoyant reach armies of developers critical to their goals of scaling service offerings. Both campaigns were driven by organic search conversion rates that dwarfed other digital marketing channels in addition to costing substantially less.
7 ways SEO pays dividends for startups
- SEO is cost-effective
Unlike paid search advertising, which can be costly and time-consuming, SEO provides long-term results with a constant monthly fee regardless of how many people are reached.
- Intent is built-in
Search engines like Google are essentially answer engines—trusted resources for answering specific questions. None of the other digital marketing channels are capable of harnessing intent at this level.
- SEO has a high ROI
A higher ranking on SERPs can lead to more relevant website traffic, which can lead to a steady stream of conversions and revenue. People additionally tend to trust organic search results more than paid search advertising and social media marketing.
- Increased organic search visibility
With most online searches starting on search engines, your startup needs to be readily discoverable. SEO can help improve brand awareness and establish your startup as an industry authority.
- Better user experience
SEO is not just about ranking higher in search engines, it also means providing a better user experience and improving accessibility. Optimizing your website’s content, design and navigation can make it easier for visitors to find the information they need and result in additional conversions.
- Stay ahead of the competition
As new competitors enter the market, direct and non-direct competition for visibility on search engines will intensify. By investing in SEO, your startup can stay ahead of the curve.
- Keeps your content visible in AI
Robust SEO includes core AI search result optimization components like entity authority, structured data, web references and search type analysis.
It’s important to understand that SEO is a long-term strategy that takes time to see the results, where an ongoing effort aims to improve organic search visibility and maintain and expand it.
Investing in SEO isn’t just a smart move for startups, it’s also cost-effective, has intent built-in, high ROI, increases organic search visibility, improves user experience and keeps startups ahead of the competition.
Contact us to schedule a startup SEO session. We’ve helped multiple startups reach and maintain access to organic audiences on search.