We'll review your goals and learn about what’s most important to your business and current efforts.
SaaS Growth Marketing
Reach the audiences that matter the most on traditional search engines and generative AI platforms.
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Technical-based SEO & GEO that scales.
Seamlessly integrated with your marketing stack, backed by over 15 years of experience.
Organic Search Optimization
Access audiences on traditional search engines like Google and Bing with targeted organic search strategies that increase and sustain your brand’s visibility, website traffic and conversions.
Generative Search Optimization
Access audiences on generative search engines like ChatGPT, Perplexity and Google AIOs/AI Mode with strategies that increase your brand mentions and domain citations on AI platforms.
Our Process
We implement a framework of SEO and GEO strategies designed to amplify your visibility and drive targeted traffic to accelerate your objectives.
Initial discussion
Strategy development
A strategic approach is created based-on an analytics assessment, current positioning and competitive research.
Proposal review
We'll prepare a proposal complete with strategic overview, deliverables, timeline and budget.
Reach targeted audiences through strategic organic and generative search campaign management on platforms like Google, Bing, ChatGPT and Perplexity.
Jtree is an organic and generative search consultancy that has successfully implemented and managed top-tier SEO & GEO strategies for over 200 brands across SaaS, ecommerce and other industries.
We believe in forging strong partnerships with our clients, understanding their unique aspirations and developing them into compelling growth marketing solutions.
Jtree was founded in 2009 by Josh Laughtland, who had previously worked as an in-house SEO for a prominent bay area SaaS startup and as an agency consultant.
Management Team
Josh Laughtland
Josh is an organic and generative search consultant with over 15 years of industry experience.
Anne Hopkins
Anne has since successfully managed Jtree operations and client support for over 10 years.
What we look for in a client.
The most successful partnerships are built on transparency, technical readiness and a mutual focus on long-term growth.
Company & Growth Goals
Mid-market to enterprise organizations with a proven product or service looking to scale their digital footprint.
Organizations that view SEO and GEO (Generative Engine Optimization) as a primary revenue driver rather than an experimental line item.
Monthly retainers that reflect the depth of senior-level strategy and manual technical execution.
SEO & GEO Readiness
Sites with existing content and some organic traction that are ready for a technical "cleanup" and advanced optimization for AI-driven search.
A commitment to producing high-value, expert-led content rather than high-volume, generic AI-generated fluff.
An understanding that while technical wins can happen quickly, sustainable dominance in search and generative engines is built over months, not days.
Client Reviews
Josh was a phenomenal business partner for Kount, an Equifax Company. His ability to understand our business and optimize our digital properties for non-branded organic keyword search queries helped our company rank highly for the most strategic terms and phrases in our industry. I’m grateful for Josh’s strategic approach, professionalism, and efficacy in helping us increase non-paid inbound activity and meet our KPIs. I highly recommend Josh for search engine optimization services.
Erik Jon Warila
The SEO engagement with Josh lasted about the course of two years and during that time, we gained so much ground on page one results on Google. Talk about starting from the bottom with 17 page one results to excelling all the way up to 103 page one results! That is unbelievable progress that Josh can truly be thanked for. Josh met all of our needs with retrofitting his dashboard so that we could accurately track our metrics as well as stay in tune with what the competition was doing.
Amy Ellenberg
Working with Josh for the last two years has been amazing. His work and partnership significantly increased our website's value and performance. Josh is a communicative, reliable SEO strategist who listens to new ideas and always advocates for quality content. His SEO dashboard has been a critical, daily-use resource. I'd work with Josh again in a heartbeat.
Skylar Barsanti
Josh was able to get our top keyphrases on the coveted page one of Google and increased conversions for our target service (web hosting) by approximately 150%.
Mike Spinosa
Josh exceeded our expectations by running a seasonal Internet Marketing campaign that resulted in approximately 25,000 new subscribers to multiple BHG newsletters.
Heather Proctor
Josh has been great to work with. When we started, our newly formed marketing team needed support and guidance on how to improve SEO, and very quickly we were on a comparable level with large corporations. Josh is very easy to work with, has a defined and effective process, but at the same time, flexible and agile when needed. I recommend Josh for anyone looking for SEO support.
Carla Torquato
I worked with Jtree for several years and was always impressed with their customer service/responsiveness, value for dollar spent, and most of all, their results! Josh and team really know their stuff and I would recommend them to anyone looking to boost their search engine rankings.
