Client info
Serverless is a cloud computing platform that provides a serverless architecture for building and running applications. This means that developers can write code for specific functions or events without worrying about managing servers or infrastructure.
Serverless also provides several tools and services to help developers build, test and deploy their applications.
- San Francisco, California
- Full stack SEO and paid search service and consulting
- Weekly reporting, meetings, status updates
- 1,000+ pages
What we did
Serverless approached us with the goal of expanding its visibility among individual developers. To achieve this, we created a comprehensive multi-month organic and paid search campaign to boost their brand awareness.
Through our campaign, we significantly increased their search result visibility for keyphrases relevant to specific types of developers. This resulted in an 80% increase in sign-ups by the end of a campaign that ran just under one year.
How we did it
To help Serverless expand its reach to developers, we conducted extensive research on keyphrases that would resonate with their target audience. Then, we implemented a strategic plan based on our findings to increase organic and paid search result visibility.
Our approach involved collaborating with Serverless’ content development and PR teams to create new content and update existing content on their website. By working closely with internal teams, we were able to assist with producing content that not only effectively communicated the value of their services to developers but also ranked well in search results.