We specialize in creating targeted organic search growth marketing strategies to increase and sustain your brand’s visibility, website traffic and conversions. We also excel at working with your internal resources to scale organic search optimization efforts.
SEO campaign management
With over 15 years of direct experience, our SEO campaign management employs a technical approach to reaching organic audiences across major search engines like Google, Bing and Perplexity.
- Assess and Refine: Assess positioning, review analytics and refine strategy to meet objectives.
- Quick Wins: Implement optimizations with the most opportunity to dive results.
- Long Gains: Work on projects focused on long-term growth.
- Preserve and Expand: Maintain improvements and research opportunities.
- Inform and Report: Communicate organic search performance.
SEO campaign management components
Organic search campaign management allows us to work consistently to improve and expand your company’s access to relevant organic audiences on search engines wherever they are located.
On-site SEO
On-site SEO focuses on optimizing your website’s content and structure to improve search engine visibility and user experience. This includes keyphrase targeting—strategically using long-tail, non-branded, branded and intent-based keywords to attract the right audience—and on-page SEO elements like keyword-rich title tags, meta descriptions and proper headings to align with search intent.
Internal linking helps search engines understand your site’s hierarchy while enhancing navigation. To maintain strong authority, it’s crucial to reduce competing content, duplicate content and low-quality or low-traffic pages through audits, updates and consolidation. By addressing these components, on-site SEO ensures your site is both search engine-friendly and user-focused, driving higher rankings and engagement.
Off-site SEO
Off-site SEO focuses on improving your website’s authority and visibility through external factors. This includes attracting high-quality backlinks and increasing referring domains to boost your site’s credibility in the eyes of search engines.
Citations and company listings enhance local SEO and ensure consistent business information across the web. Securing a Google Knowledge Panel helps establish your brand’s presence in search results while analyzing top competitors provides insights into their strategies for backlinks and content.
Additionally, web references—such as mentions of your brand without links—contribute to your online reputation. By leveraging these components, off-site SEO strengthens your site’s authority, drives referral traffic and improves search rankings.
Technical SEO
Technical SEO optimizes your site for search engines and users by improving performance, accessibility and indexing. Elements include site speed for better user experience, SSL/HTTPS for security and XML sitemap testing for efficient crawling.
Redirection testing fixes broken links, while rich results schema enhances SERP visibility with features like star ratings and FAQs. Optimizing for featured snippets and People Also Ask (PAA) captures more search real estate.
Entity optimization and EEAT (Experience, Expertise, Authority, Trustworthiness) boost your site’s authority, and preparing for generative search works toward establishing relevance in evolving search landscapes. These technical SEO components work together to improve rankings, visibility and user experience.
Pricing information
We understand that each business has distinct needs and objectives. Our pricing is therefore customized to reflect factors such as your specific goals, current market positioning and competitive landscape.
To provide a general sense of investment, we’ve outlined average ranges for clients of similar scale below. Please note that these are estimates, and we’ll work with you to develop a plan that aligns perfectly with your budget and objectives.
Our campaign costs are reflective of a month-to-month agreement, which keeps us firmly committed to delivering results.
Working with Jtree is EASY
Once we learn more about your organization we’ll create a proposal based on a monthly fee schedule. We don’t require lengthy contracts, just a simple monthly agreement.
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