Client profile


  • Location: San Francisco, California
  • Type: Startup SEO, Paid Search (SEM)
  • Workflow: Weekly reporting, monthly meetings, monthly status updates
  • Scope: 3 websites/10,000+ pages

Founded by former Twitter engineers William Morgan and Oliver Gould, Buoyant is the powerhouse behind the open-source service mesh platform, Linkerd. On an interesting side note, while at Twitter, the duo was responsible for overcoming the notorious Fail Whale.

Linkerd and Buoyant Cloud empower and fortify mission-critical production infrastructures for esteemed organizations across the globe, ensuring unmatched reliability and operational excellence.

What we did

Buoyant partnered with us to extend their outreach to developers interested in open-source service mesh platforms, namely Linkerd and Conduit. We orchestrated a comprehensive, multi-month campaign encompassing both organic and paid search initiatives. As a result, developer sign-ups surged by over 200% across three websites: Buoyant, Linkerd and Conduit.

How we did it

To bolster Buoyant’s developer reach, we focused our efforts on intent-based keyphrases that resonated with their target audience by executing a meticulous strategic plan to amplify their visibility in organic and paid search channels.

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