Meet Jtree


We’re a website optimization company that assists organizations with reaching relevant audiences on search engines. We also passionately believe in social change, naps, protecting the environment, longboarding and exceptional coffee.

Our team is driven to do everything possible to understand how search engines find, identify, index and evaluate website content.

We achieve our mission:

  • By utilizing over a decade’s worth of direct experience in managing organic search engine visibility for hundreds of companies.
  • By optimizing a sustainable service for businesses that provides a reoccurring benefit (site visitors from search engines).
  • By operating a number of our own websites that receive thousands of visitors every month.
  • By contributing to the communities in which we belong.

Management Team

Jtree SEO represents a small group of professionals with over 20 years of experience managed by our Founder and Managing Director.

Josh Laughtland – Founder/SEO Consultant

Josh Laughtland

Josh is a bit old-school, having been optimizing websites for search since the original dot-com boom in San Francisco. And, for always reminding all of us that “he was there, man”. Josh leads our optimization team, provides consulting and project management and was a web developer/SEO for multiple companies prior to launching Jtree SEO in 2009.

Anne Hopkins – Managing Director

Anne Hopkins

Anne has almost been around as long as our Founder and joined Jtree with a strong background in the nonprofit and hospitality industries. She manages strategic implementation, the company’s daily agenda and takes care of our clients, AND is well known for initiating running man dance-off competitions (which she always wins).


Jtree started in beautiful Boise, Idaho and has since expanded to Portland, Oregon where our team provides service and consulting for companies located throughout the US and beyond.


Let’s team up! We’ve partnered with a number of digital marketing agencies over the years to assist with providing their clients with SEO.

Join Our Team

Interested in working with a friendly group of professionals that optimize websites for a living? How about a summer internship? Reach out!