Our mission: organic search result visibility enlightenment

In addition to the understanding that all companies should have a website that search engines (and people) love, Jtree is driven to do everything possible to understand how search engines find, identify, index and evaluate website content.

We achieve our mission:

  • By providing consulting and service that adheres to guidelines and protocols established by all major search engines.
  • By utilizing over a decade’s worth of direct experience in managing SEO for hundreds of companies.
  • By operating a number of our own websites that receive thousands of visitors every month from organic search results.
  • By contributing to the communities in which we belong with year-round non-profit service donations.

Executive Team

Jtree SEO represents a small team of professionals managed by our founder and managing director.

Josh Laughtland

Josh Laughtland
Founder and Lead Consultant

Josh is a bit old-school, having been optimizing websites for search since the original dot-com boom in San Francisco. And, for always reminding all of us that “he was there, man”. Josh leads our optimization efforts, provides consulting and project management and was a web developer/SEO for multiple companies before launching Jtree SEO in 2009.

Anne Hopkins

Anne Hopkins
Managing Director

Anne has almost been around as long as our Founder and joined Jtree with a strong background in the nonprofit and hospitality industries. She manages strategic implementation, the company’s daily agenda and takes care of our clients, AND is well known for initiating running man dance-off competitions (which she always wins).


Jtree is an SEO company that has provided service and consulting for organizations in the US for over a decade.

  • SEO born in Boise
    Conceived in the beautiful city of trees, Jtree launched in offices located on Idaho Street just a few steps from the capital.
  • SEO grown in Portland
    Portland has been the perfect city for Jtree to become more integrated with the SaaS, startup and ecommerce communities.