Client profile
- Location: Boise, Idaho
- Type: SaaS SEO
- Workflow: CRM integration (Asana), live dashboard, weekly reporting, multiple weekly meetings, weekly status updates
- Scope: 1,000+ pages
Kount, an Equifax company is a leading digital identity and fraud prevention company that helps businesses protect against online fraud and identity theft.
What we did
Kount initially approached us for assistance with an audit that led to the discovery of a significant organic search opportunity. After hiring us for an ongoing engagement we focused on establishing an SEO framework complete with CRM and cross-department integration.
Our efforts reversed a historic organic search traffic/visibility downturn and resulted in dominating organic search results for all top non-branded keyphrases throughout a two-and-a-half-year effort. This led to a considerable increase in Google page one results for non-branded keyphrases from 5 to 237 (+4640%) during the first year and 429 (+81%) in the second. Annual unique visitors increased by 50% and conversions by a whopping 75%.
How we did it
We developed, implemented and managed an organic search-first SEO strategy across multiple departments. This involved the creation of an annual strategic roadmap and ongoing collaboration with content development, events, paid search, PR, partners, sales, social media and management teams. Weekly reports and a live analytics dashboard that combined data from multiple sources were used to keep internal teams updated on projects and performance.
Client testimonial
