Navigating the ever-evolving world of organic search and growth marketing can be a daunting task. Brands and businesses often require expert guidance to stay ahead of the curve and achieve their online marketing goals. However, hiring a full-time Head of Department (HoD) might not always be feasible due to budget constraints or specific needs.

What is a Fractional Head of SEO?

A Fractional Head of SEO is a part-time, senior-level marketing professional specializing in search engine optimization (SEO) and broader growth marketing strategies. They offer companies the expertise and leadership of a seasoned professional on a flexible, project-based basis.

Benefits of a Fractional Head of SEO:

Immediate Impact: Quickly bridge the leadership gap and start seeing positive results without an extended onboarding period.
Cost-Effectiveness: Gain access to top-tier SEO expertise at a fraction of the cost of hiring a full-time HoD.
Scalability: Tailor the engagement level to your specific needs, adjusting the time commitment up or down as required.
Strategic Guidance: Benefit from in-depth SEO knowledge and proven strategies to develop and execute effective search and growth marketing campaigns.
Mentorship and Support: Empower your existing team by leveraging the Fractional Head of SEO’s expertise for guidance, coaching and development.

Addressing specific team needs:

A Fractional Head of SEO can seamlessly integrate with both in-house marketing teams and marketing agencies.

In-House Teams: Gain a deep understanding of your company’s objectives, culture and work style to develop a customized strategy and optimize team performance.
Marketing Agencies: Become an integral part of your agency’s structure, fostering strong client relationships and driving successful campaign execution.

A Fractional Head of SEO is an ideal solution for companies seeking:

Interim leadership following the departure of a senior team member.
Strategic guidance to supplement an existing marketing team.
Cost-effective access to top-tier SEO expertise for specific projects or campaigns.
Mentorship and development opportunities for in-house marketing teams.

By partnering with a Fractional Head of SEO, brands and businesses can maintain budget flexibility and foster a culture of continuous learning within their marketing teams.

Contact to inquire about availability

Josh Laughtland has driven organic search growth for multiple companies as a Fractional Head of SEO. Please use the form below to check current availability.

FAQ

What are the typical services offered by a Fractional Head of SEO?

A Fractional Head of SEO can offer a comprehensive range of services, including:

Developing and implementing SEO and growth marketing strategies.
Conducting keyword research and competitor analysis.
Optimizing website content and technical SEO.
Building and managing link-building campaigns.
Analyzing website traffic and campaign performance.
Providing ongoing guidance and support to marketing teams.

How can I determine if a Fractional Head of SEO is the right fit for my company?

Consider your specific needs, budget constraints and desired level of engagement. A Fractional Head of SEO could be a perfect solution if you require expert SEO guidance on a flexible basis and value cost-effectiveness.