Navigating the ever-evolving world of organic search and growth marketing can be a daunting task. Brands and businesses often require expert guidance to stay ahead of the curve and achieve their online marketing goals. However, hiring a full-time Head of Department (HoD) might not always be feasible due to budget constraints or specific needs.
What is a Fractional Head of SEO?
A Fractional Head of SEO is a part-time, senior-level marketing professional specializing in search engine optimization (SEO) and broader growth marketing strategies. They offer companies the expertise and leadership of a seasoned professional on a flexible, project-based basis.
Benefits of a Fractional Head of SEO:
- Immediate Impact: Quickly bridge the leadership gap and start seeing positive results without an extended onboarding period.
- Cost-Effectiveness: Gain access to top-tier SEO expertise at a fraction of the cost of hiring a full-time HoD.
- Scalability: Tailor the engagement level to your specific needs, adjusting the time commitment up or down as required.
- Strategic Guidance: Benefit from in-depth SEO knowledge and proven strategies to develop and execute effective search and growth marketing campaigns.
- Mentorship and Support: Empower your existing team by leveraging the Fractional Head of SEO’s expertise for guidance, coaching and development.
Addressing specific team needs:
A Fractional Head of SEO can seamlessly integrate with both in-house marketing teams and marketing agencies.
- In-House Teams: Gain a deep understanding of your company’s objectives, culture and work style to develop a customized strategy and optimize team performance.
- Marketing Agencies: Become an integral part of your agency’s structure, fostering strong client relationships and driving successful campaign execution.
A Fractional Head of SEO is an ideal solution for companies seeking:
- Interim leadership following the departure of a senior team member.
- Strategic guidance to supplement an existing marketing team.
- Cost-effective access to top-tier SEO expertise for specific projects or campaigns.
- Mentorship and development opportunities for in-house marketing teams.
By partnering with a Fractional Head of SEO, brands and businesses can maintain budget flexibility and foster a culture of continuous learning within their marketing teams.
Contact to inquire about availability
Josh Laughtland has driven organic search growth for multiple companies as a Fractional Head of SEO. Please use the form below to check current availability.
FAQ
What are the typical services offered by a Fractional Head of SEO?
A Fractional Head of SEO can offer a comprehensive range of services, including:
- Developing and implementing SEO and growth marketing strategies (like GEO).
- Conducting keyword research and competitor analysis.
- Optimizing website content and technical SEO.
- Building and managing link-building campaigns.
- Analyzing website traffic and campaign performance.
- Providing ongoing guidance and support to marketing teams.
How can I determine if a Fractional Head of SEO is the right fit for my company?
Consider your specific needs, budget constraints and desired level of engagement. A Fractional Head of SEO could be a perfect solution if you require expert SEO guidance on a flexible basis and value cost-effectiveness.