Client profile
- Location: Boise, Idaho
- Type: Ecommerce SEO
- Workflow: Live dashboard, weekly reporting, monthly meetings
- Scope: 250+ pages
Cordova Outdoors produces coolers and gear specifically designed for outdoor adventures. Their coolers are engineered to keep food and drinks cold for extended periods in harsh conditions and are known to outperform Yeti coolers.
What we did
New to the scene, Cordova approached us with a strong desire to reach organic audiences on search engines with their line of outdoor coolers and gear. We knew it would take a significant effort to compete with industry titans like Yeti and Yukon. We also knew that we would need a multi-tiered approach to drive this effort.
Key wins
- Ramping up initial organic search result visibility by optimizing their existing TOFU landing pages.
- Boosting the internal authority of TOFU and product pages with targeted blog posts.
- Developing a product optimization framework that improved organic search visibility at scale.
- Increasing off-site authority with quality backlinks that also drove relevant visitors.
- Expanding organic product reach by syndicating BigCommerce feeds to external shopping networks.
Results
The above efforts had a resounding effect on organic search results and in just under a year Cordova was competing with all of the top cooler manufacturers thanks to a 335% increase in Google Page One results. Year two gains came in at 40%, which was significant considering the top positioning achieved during the first year.
How we did it
While working closely with Cordova’s internal marketing team we developed, implemented and managed a full stack SEO campaign that was tightly aligned with increasing and maintaining existing and new product visibility.
Strategic approach
- Leverage existing content by clearly defining and optimizing key landing pages and removing competing and duplicate pages.
- Coordinate with internal marketing and content teams to create new landing pages and develop blog content centered around a schedule of posts that support key pages.
- Establish rules for key optimization elements and implement schema markup for structured data across all products.
- Launch an off-site SEO campaign to attract links from authoritative websites and jumpstart reputation building.
- Syndicate product catalog on shopping networks like Google Shopping and assist with optimizing Amazon product listings.
Client testimonial
