We develop and manage organic search strategies that integrate foundational Technical SEO and EEAT with advanced Generative Engine Optimization (GEO). Our approach is designed not just to increase your brand’s visibility, website traffic and conversions on traditional search engines, but also to ensure you secure prominent, authoritative placement within new AI and generative search results. We also partner with your internal teams to scale these optimization efforts for sustained, long-term growth.
SEO campaign management
With over 15 years of direct experience, our SEO campaign management employs a technical approach to reaching organic audiences across major search engines like Google, Bing, ChatGPT and Perplexity.
- Assess and Refine: Assess positioning, review analytics and refine strategy to meet objectives.
- Quick Wins: Implement optimizations with the most opportunity to dive results.
- Long Gains: Work on projects focused on long-term growth.
- Preserve and Expand: Maintain improvements and research opportunities.
- Inform and Report: Communicate organic search performance.
Core SEO strategies
Our comprehensive approach to SEO campaign management is structured around four visibility and growth pillars. These core strategies work together to consistently improve your company’s access to relevant organic audiences across all major search engines, including emerging AI platforms.
1. On-site optimization
On-site SEO focuses on optimizing your website’s content and structure to improve search engine visibility and user experience. This includes keyphrase targeting—strategically using long-tail, non-branded, branded and intent-based keywords to attract the right audience—and on-page SEO elements like keyword-rich title tags, meta descriptions and proper headings to align with search intent.
Internal linking helps search engines understand your site’s hierarchy while enhancing navigation. To maintain strong authority, it’s crucial to reduce competing content, duplicate content and low-quality or low-traffic pages through audits, updates and consolidation. By addressing these components, on-site SEO ensures your site is both search engine-friendly and user-focused, driving higher rankings and engagement.
2. Off-site optimization
Off-site SEO focuses on improving your website’s authority and visibility through external factors. This includes attracting high-quality backlinks and increasing referring domains to boost your site’s credibility in the eyes of search engines.
Citations and company listings enhance local SEO and ensure consistent business information across the web. Securing a Google Knowledge Panel helps establish your brand’s presence in search results while analyzing top competitors provides insights into their strategies for backlinks and content.
Additionally, web references—such as mentions of your brand without links—contribute to your online reputation. By leveraging these components, off-site SEO strengthens your site’s authority, drives referral traffic and improves search rankings.
3. Technical optimization
Technical SEO optimizes your site for search engines and users by improving performance, accessibility and indexing. Elements include site speed for better user experience, SSL/HTTPS for security and XML sitemap testing for efficient crawling.
Redirection testing fixes broken links, while rich results schema enhances SERP visibility with features like star ratings and FAQs. Optimizing for featured snippets and People Also Ask (PAA) captures more search real estate.
Entity optimization and EEAT (Experience, Expertise, Authority, Trustworthiness) enhance your site’s authority, while integrating generative search strategies helps establish relevance in evolving search landscapes. These technical SEO components work together to improve rankings, visibility and user experience.
4. Ongoing components
Implementing ongoing components of organic search campaign management allows us to work consistently to improve and expand your company’s access to relevant organic audiences on search engines wherever they are located.
Elevate Your Organic Reach with Jtree
The digital landscape is constantly shifting, demanding a proactive and integrated approach to visibility. While algorithms evolve and competition intensifies, a strong, foundational SEO strategy remains the single most powerful driver of sustainable, long-term growth.
You need a partner who can build the technical authority and topical relevance necessary to dominate both today’s search results and tomorrow’s generative AI landscape. Let us help you convert complex data into a clear strategy to reach and convert your target audience.