SEO vs PPC vs Social Media
SEO vs PPC vs Social Media

Live SEO Google Trends Graph

SEO vs PPC vs Social Media in One Graph

So, why the total domination of SEO? We have a few theories, neatly placed in bullets below.

  1. In absolutely every circumstance that we’ve experienced, visitors from organic search engine results convert into customers at a much higher rate than PPC and Social Media Marketing. Translation: people continue to trust organic search engine results over paid ads and social media.
  2. SEO is getting easier to measure and understand as metrics are combined with website analytic data. Further reinforcing the value of SEO concerning website visitors.
  3. The costs associated with PPC are ever-increasing as bid rates in competitive markets soar.
  4. Social Media Marketing continues to be difficult to directly measure, although the indirect benefits are undeniable.
  5. Paid Social Media Marketing is following in the footsteps of PPC with regard to ever-increasing costs.
  6. Every click and/or interaction costs within paid search and social environments. SEO costs the same each month no matter how many clicks or interactions occur.

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